Japanese Brand Design Studio Based in Adelaide.
(Sometimes Melbourne and Hokkaido)
From concept and visual identity to digital, print and creative direction. Grounded in Japanese design principles and cross-cultural translation.
オーストラリア在住の日本人デザイナーによるブランディングスタジオです。コンセプトづくりからロゴ・VI、ウェブサイト、販促物、ディレクションまで、デザインをトータルで手がけています。
得意なのは、言葉を訳すだけで終わらせず、それぞれの文化に合わせてコミュニケーションを組み立てること。
アデレードを拠点に、ときどきメルボルンと北海道にもいます。
Hi, my name is Moe.
A graphic designer in Australia,
born in Matsumoto, Nagano, Japan
on the 10th of October…
Yes, that’s where the name came from. But… if you write 10th of October in Kanji, it becomes my name!
はじめまして。オーストラリアでグラフィックデザイナーをしているルイク萌と申します。長野県松本市出身で、10月10日が誕生日です。そこからこのスタジオ名をつけました。
でも、もう1つストーリーがあって、漢字で十月十日と書いて組み合わせると、私の名前「萌」になるんです。
北海道のデザイン事務所での経験を積んだ後、2018年にタスマニアに移住、現在はアデレードでデザイン事務所を運営しています。
萌黄（もえぎ）は、春に芽吹いたばかりの若葉のような、黄色と緑のあいだの色です。
「萌」は、草木の芽が出ること。私の名前と同じ字を持つこの色をイメージして、Tenth Of October のアクセントカラーにしました。
青海波（せいがいは）は、どこまでも続く波を幾何学的に描いた文様で、日本で古くから親しまれてきました。穏やかな暮らしがいつまでも続くように、という願いが込められています。
日本とオーストラリアは、同じ海でつながっています。途切れずに続く波と、2つの国をつなぐ海。その2つを重ねて、Tenth Of October のメインカラーにしました。
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I studied Arts and Design at the University of the Arts London until… I ran out of money after realising international student fees were impossible for me…
ロンドン芸術大学進学を目指してイギリスに留学したものの・・・留学生の学費があまりに高く、断念。
So I came back to Japan and started working as an intern at COMMUNE, a graphic design studio in Hokkaido.
日本に帰国後は、興味のあった北海道のデザイン事務所COMMUNEでインターンとしてスタート。
Since then, long story short, moved to Tasmania in 2018, went freelance, had 2 kids…
紆余曲折を経て、2018年にタスマニアへ移住。フリーランスになり、母になり、
…moved to Adelaide in 2026 and here I am. Turning my creative passion into a small brand design studio, with strength in Japanese design principles for the Australian market.
2026年にアデレードに引越し、今に至ります。オーストラリアで頑張る日本人の方々を、クリエイティブの分野でサポートできたら嬉しいです！
Anyway, I’m a mum of 2 boys and 2 cats.
そんなことはおいておいて、現在は2児の母（と猫2匹）。
Japanese Brand Design Studio Based in Adelaide.
(Sometimes Melbourne and Hokkaido)
From concept and visual identity to digital, print and creative direction. Grounded in Japanese design principles and cross-cultural translation.
Hi, my name is Moe.
A graphic designer in Australia,
born in Matsumoto, Nagano, Japan
on the 10th of October…
Yes, that’s where the name came from. But… if you write 10th of October in Kanji, it becomes my name!
After gaining experience at a design studio in Hokkaido, I moved to Tasmania in 2018. Today I run my own design studio in Adelaide.
Moegi is the colour of a new shoot just breaking through, somewhere between yellow and green.
It shares its first character with my name, 萌, which means “to sprout”. That is why it became the accent colour of Tenth Of October.
Seigaiha is a wave pattern long loved in Japan: overlapping arcs that go on without end, carrying a wish for calm days that last.
Japan and Australia sit on the same ocean. Our main blue holds both, the endless waves and the sea between the two places I call home.
Born on the 10th of October in Matsumoto, Nagano, Japan.
I went to London dreaming of the University of the Arts London. Then I saw the international student fees, and the dream had to wait.
Back in Japan, I joined COMMUNE, a graphic design studio in Hokkaido, as an intern. That is where I learned the craft.
Moved to Tasmania, went freelance, and became a mum along the way.
Now a mum of two, I started Tenth Of October in Adelaide. Using my strength in Japanese design principles and multicultural communication design, I help brands in Australia find their voice and look the part.
I am also studying Education and Visual Arts at Curtin University. I am especially interested in how art shapes children, and in the feelings children put into their own drawings.
I studied Arts and Design at the University of the Arts London until… I ran out of money after realising international student fees were impossible for me…
So I came back to Japan and started working as an intern at COMMUNE, a graphic design studio in Hokkaido.
Since then, long story short, moved to Tasmania in 2018, went freelance, had 2 kids…
…moved to Adelaide in 2026 and here I am. Turning my creative passion into a small brand design studio, with strength in Japanese design principles for the Australian market.
Anyway, I’m a mum of 2 boys and 2 cats.