Basuke NOW

Rather than the stiffness of a sports news outlet, we aimed for the warmth of a lifestyle magazine for people who love playing basketball. Articles and videos feel easy and fun to browse.

Motion and interactive features, such as a music section and user submitted posts, let visitors enjoy using the site rather than just reading it.

When the title and logo changed, we redesigned the site while keeping its modern, simple feel. The main visual and entertainment content gained extra energy to carry the fun of the new brand.