Nagano Liquor Retailers Association

To match the concept of stories woven by Shinshu sake, the layout is built on a grid, and the typefaces were revised throughout to add an urban, light-footed feel.

A vivid blue inspired by the Alps became the theme colour for a pop impression, with illustrations adding a friendly feel that invites people to drop in at their local liquor store.

A logo was created for Sakaya Sanpo, and the top of the page was redesigned so the logo could sit in the header without losing the original design.