Okubo Clinic

Many visitors are older, so we used heavier type throughout and prioritised legibility. We took cues from the delicate feel of the reference sites, but readable information came first.

The lavender brand colour was set slightly deeper than in the wireframe, with gradients bringing purple in softly across the site. Dermatology uses yellow green so each department is easy to tell apart.

We defined a clear visual tone so pages can be added or changed without breaking the design. A set of headings and components was also prepared to support ongoing updates.