Tauchiya

On a white base, a natural soybean colour runs throughout, with an azuki red taken from the new packaging as the accent, aligning the site with the renewed brand.

Rounded square cut-outs inspired by tofu blocks add approachability and bring a sense of newness to the Japanese feel.

Reflecting the client's commitment to food education, we avoided a grown-up mood and aimed for something children enjoy, soft, refined and friendly.